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Personalized Hair Care: Formulate Review

Don't you hate it when one of your favorite beauty products is discontinued, and you have to search everywhere to stock up before it's gone forever? Well, more and more brands are turning to customized beauty, so you don't have to worry about that or to waste money trying to find a product that works. Today I wanted to share my experience with Formulate customized shampoo and conditioner. My color treated hair is baby fine, a little frizzy and lacks volume. When Formulate reached out to me an offered to create a shampoo and conditioner that would address all of my hair needs; I jumped on board! 

How it works:

Formulate directs you to their website where you take a quiz that asks everything from your hair type to hair goals, styling, and product use, activity and environment. You even select your scent! From there, their hair wizard determines the current state of your hair, and then they match all of the environment, product and lifestyle factors with ingredients they know to be effective. Formulate chemists create your customized formula and ship it off to you. All ingredients are 100% sulfate free, sodium free, paraben free and animal cruelty-free and they don't use any substitutions. If there are specific ingredients you are concerned with, just let them know! The goals for my hair were color protection, anti-frizz, volume, and hydration.


The first time I shampooed and conditioned with Formulate, I saw an immediate difference in the texture of my hair. It was softer and glossier. After using consistently for a few more weeks, I noticed more shine and less frizz. Formulate will make adjustments based on your feedback and my rep checked in with me periodically to ensure the formula was meeting my needs. I asked if they could alter the formula for more volume and within a week I had an updated shampoo and conditioner to try! 

Biggest Impact:

My hair tangles easily when it gets wet, and I dread combing it out after I shower or get out of the pool. The most significant result from switching to Formulate is that my hairbrush glides through my hair now, even when it's saturated with chlorine from the pool! 

Overall experience:

My hair has more volume and is shiny and hydrated.  I love the concept of personalized hair and enjoyed the process!  Formulate's customer service is top notch, and I love the clean lines on the packaging. Learn more about Formulate here.


Formulate is generously offering one lucky reader their own free personalized shampoo and conditioner! US residents only. Once there is a minimum of 20 entries, one winner will be selected to receive a free set at the end of the giveaway period. Giveaway period ends on March 12th. All entries will receive $5 off their purchase and free shipping! Good luck! 

Have you ever tried customized shampoo and conditioner? Let me know in the comments!

*This post was in collaboration with Formulate. All opinions are my own.

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