Every year growing up, my sister and I anxiously awaited the new Sears and JcPenney catalogs so we could circle everything we wanted, especially at holiday time. I feel like I do the same thing this time of year with the Nordstrom Anniversary Sale. As much as I love fall fashion, when the sale comes around, I’m really here for the beauty and skincare exclusives. But, you have to be quick to snag them when the sale opens for your cardholder status, so I put together my Nordstrom Anniversary Sale Beauty Guide 2025 to help you shop the best beauty deals. If you’re not familiar with the sale I put together a FAQ for you in the next section. If you are familiar, jump down to my top beauty picks.
New to the Nordstrom Anniversary Sale?
When is the Nordstrom Anniversary Sale 2025?
This year, early access starts July 9 for Icon cardholders, July 11 for Ambassadors, and July 13 for Influencers. The sale opens to everyone on July 17 and runs through August 3.
What’s the difference between Icon, Ambassador, and Influencer statuses?
They’re Nordstrom cardholder tiers based on annual spending:
- Icon: Spend $15,000+ per year.
- Ambassador: Spend $5,000–$14,999 per year.
- Influencer: All other cardholders.
Your status determines how early you can shop the sale.
Can I shop the Anniversary Sale without a Nordstrom card?
Yes, but you’ll have to wait until the public sale begins on July 17—by then, many popular items may be sold out.
Why do so many deals sell out during early access?
Because the most popular items (especially beauty exclusives) are limited quantities, and with thousands of cardholders shopping early, hot-ticket items go fast.
Is it worth getting a Nordstrom card just for the Anniversary Sale?
If you plan to shop the sale every year or make big purchases, it can be worth it for early access.
Can I return Anniversary Sale purchases?
Yes—Nordstrom has one of the most generous return policies. You can return Anniversary Sale purchases like any other item, as long as they’re in new condition.
Do Anniversary Sale items restock?
Sometimes, but it’s unpredictable. Nordstrom may restock a few hot items mid-sale, but many don’t come back until the following year (if at all).
Any tips for shopping the sale?
- Preview the sale online and make a wishlist.
- Shop right when your access begins.
- Prioritize bestsellers—beauty sets, candles, designer shoes—first.
- Consider ordering online for store pickup to skip shipping delays.
I have Influencer status which means I’m able to shop the sale two days before the general public. The Nordstrom Anniversary Sale is always hyped up because the deals are some of the best you’ll find all year. But let’s be honest, it’s also frustrating. By the time your able to shop, many of the most popular items are sold out, which can make the whole thing feel like a big waste of time.
Still, I come back every year because it’s the perfect chance to save on beauty staples and score gifts ahead of the holidays. I love stocking up on candles and beauty sets to break apart for hostess gifts or to tuck into my daughter’s stocking at Christmas. This Nordstrom Anniversary Sale Beauty Guide 2025 is packed with ideas for gifts, stocking stuffers, or just treating yourself. It’s the easiest way to get a head start on gift shopping while treating yourself, too.
Nordstrom Anniversary Sale Expert Picks
Candle Sets Worth Grabbing for the Nordstrom Anniversary Sale 2025
Let’s start with a classic, Diptyque Iconic Candle Gift Set. At $92, it’s a splurge, but if you’re like me and love having a luxurious scent filling your home, this set of three beautiful scents is worth it. I always grab a set to break into individual gifts. They’re perfect for hostess presents or a little something special for friends. If you want a more budget-friendly alternative, the Voluspa Shades of Blue Pedestal Set for $30 is beautiful and smells amazing. Either option is a great way to kick off your holiday gift stash early.
Exclusive Fragrances in This Year’s Nordstrom Beauty Guide
The Anniversary Sale is packed with fragrance exclusives you can’t find anywhere else at these prices. The fragrance sets are perfect to split up into multiple gifts or to save for yourself.Two standouts on my wishlist are the Victor&Rholf Flowerbomb set (for my daughter), you get a full size fragrance plus 2 travel size perfume sprays. Replica fragrances aim to transport the wearer to a particular time and place through scent, rather than simply replicating popular designer perfumes. I’m thinking about grabbing the Replica Maison Margiela Set. It replicates a bright and warm summer day on the beach.
Hot Hair Tools to Buy at the Nordstrom Anniversary Sale
Every year, the Anniversary Sale offers can’t-miss deals on high-end hair tools. Last year I purchased the cult favorite Drybar Double Shot Blow-Dryer. It’s on sale for $103 and a great price for a salon-quality blowout at home. Prefer a traditional dryer? The T3 Featherweight StyleMax Dryer is a similar option to the Dyson and Shark hair dryers but under $130.
Must-Have Haircare Picks from My 2025 Nordstrom Beauty Guide
This year’s sale lineup has some amazing haircare sets. If you live in a high humidity climate, the Verb Ghost set gives you weightless hydration and shine without the frizz. The Olaplex Healthy Hair Set is another personal favorite and it includes their best-selling bond-building products to repair damage and strengthen hair.
For brows, Nordstrom’s Anniversary Sale has been famous for great 2-for-1 deals. Every year I’ve grabbed the Revitalish Brow Serum but this year, they changed the exclusive to the Revitalash Lash and Brow Serum Duo. For a 2 for 1 brow serum, I’m thinking of trying the neuBrow brow serum this year and will report back.
Best Sunscreen Deals at the Nordstrom Anniversary Beauty Sale
Summer might be halfway over, but sunscreen is a year-round essential. The Supergoop Play Sunscreens, with three full-size bottles, will ensure you never run out. My personal favorite is the Unseen Sunsceen Duo. It gives a primer-like finish that’s weightless, invisible, and ideal under makeup. Both options are great value.
Luxe Lip Sets Featured in the 2025 Nordstrom Beauty Picks
Lip sets are always a highlight during the Anniversary Sale and they make perfect gifts or stocking stuffers. The YSL Lip Set is a splurge-worthy pick that includes creamy, long-lasting shades anyone would love. Want more options? The Charlotte Tilbury Pillow Talk Set, Mac Cosmetics Lipstick and Pencil Duo or the Fresh Sugar Lip Treat & Tint set are all great stocking stuffer options.
Skincare Favorites from My Nordstrom Anniversary Sale Guide
The OSEA Anti-Aging Body Balm is another must-buy. Someone gave me this balm for my birthday last year, and I’m hooked. It smells fresh, feels luxurious, and leaves your skin so soft. The 2-for-1 set is ideal to break apart for gifts or to keep one for yourself.
For something ultra-luxe, the La Mer Mini Miracles Skin Care set is a splurge, but if you’ve ever been curious about La Mer, this is the best time to try it. What I’m worried about? Getting hooked on it and not being able to afford a restock.
Makeup Sets You’ll Actually Use: Nordstrom Beauty Deals 2025
If you love clean makeup, don’t miss the ILIA Mini 3 piece set, which is 50% off during the sale, perfect for trying this clean beauty brand.
For eyeshadows, I’ve purchased both the Bobbi Brown Cream Eyeshadow Sticks and the Laura Mercier Caviar Eyeshadow Sticks. They’re both great buys. They glide on easily, blend beautifully, and last all day, making them ideal for quick, effortless looks.
The Anastasia Ultimate Brow Essentials kit is another stocking stuffer I grab for my daughter every year. It’s everything you need to shape, define, and set your brows perfectly.
High-Tech Beauty Tools in the Nordstrom Anniversary Beauty Guide
If you’ve been eyeing at-home beauty devices, this is the time to invest. The NuFACE Trinity Facial Toning Set uses microcurrent technology to lift and tone, while the SolaWave Red Light Therapy Mask combines red light therapy with warmth to improve skin texture and reduce fine lines. I have both of these tools and while they’re splurges, they pay off in results makeing them a must have on my Nordstrom Anniversary Sale Beauty Guide 2025.
Every year, the Nordstrom Anniversary Sale helps give me a jump start on my holiday shopping and the 2025 lineup no different. Whether you’re stocking up on daily essentials, treating yourself, or checking gifts off your list early, these are my top beauty picks. Just remember, the best items sell out fast, especially before the sale opens to everyone, so don’t wait too long once your access begins.
I hope my Nordstrom Anniversary Sale Beauty Guide 2025 helps you navigate the sale and score the beauty deals you’ve been waiting for. What’s on your Nordstrom Anniversary Sale wishlist this year? Let me know in the comments!
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