Formulate Personalized Haircare Review


formulate custom hair care review


Don’t you hate it when one of your favorite beauty products is discontinued, and you have to search everywhere to stock up before it’s gone forever? More and more brands have turned to customized beauty, so you don’t have to worry about that or waste money trying to find a product that works. Today I wanted to share my Formulate personalized haircare review. My color-treated hair is baby fine, a little frizzy, and lacks volume. When Formulate reached out to me and offered to create a shampoo and conditioner that would address all of my hair needs, I jumped on board!


How Formulate works:

Formulate directs you to their website, where you take a quiz that asks everything from your hair type to hair goals, styling, product use, activity, and environment. You even select your scent! From there, their hair wizard determines the current state of your hair, and then they match all of the environment, product, and lifestyle factors with ingredients they know to be effective. Formulate chemists will create a custom formula and ship it off to you. All ingredients are 100% sulfate-free, sodium-free, paraben-free, and animal cruelty-free, and they don’t use any substitutions. If there are specific ingredients you are concerned with, just let them know! The goals for my hair were color protection, anti-frizz, volume, and hydration.


formulate custom shampoo and conditioner


My Results:

The first time I shampooed and conditioned with Formulate, I saw an immediate difference in my hair’s texture. It was softer and glossier. After using it consistently for a few more weeks, I noticed more shine and less frizz. Formulate will make adjustments based on your feedback, and my rep checked in with me periodically to ensure the formula was meeting my needs. I asked if they could alter the formula for more volume, and within a week, I had an updated shampoo and conditioner to try!


striped tee and buffalo plaid coat


Biggest Impact:

My hair tangles easily when it gets wet, and I dread combing it out after I shower or get out of the pool. The most significant result from switching to Formulate is that my hairbrush glides through my hair now, even when it’s saturated with chlorine from the pool!


neutral sweater and lanyard necklace


Overall Formulate Experience:

My hair has more volume and is shiny and hydrated. I love the concept of personalized hair and enjoyed the process!  Formulate’s customer service is top-notch, and I love the clean lines on the packaging. Learn more about Formulate here.


striped turtleneck and poncho sweater


Formulate Giveaway!

Formulate is generously offering one lucky reader their own free personalized shampoo and conditioner (US residents only)!  The giveaway period ends on March 12th and requires a minimum of 20 entries. All entries will receive $5 off their purchase and free shipping! Good luck!

Click here to enter to win your own personalized Formulate shampoo & conditioner set! 



I hope my Formulate Personalized Haircare Review was helpful. Have you ever tried customized shampoo and conditioner? Let me know in the comments!


*This post was in collaboration with Formulate. All opinions are my own.


Thank you for reading!


Also see: Natural Beauty the Green Way and Beauty Tips to Get You Ready for Winter


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Meet Jill

Thanks for visiting Doused in Pink, a Chicago style blog. I am here to bring simple style tips and outfit inspiration to help you elevate your everyday style. You will also find posts on the best beauty products, wellness, DIY projects and decorating ideas. My goal is that you leave feeling like you learned something new that helps you feel confident when you walk out the door.

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